As part of London’s renowned Chelsea in Bloom festival, Massimo Dutti presented a unique floral art installation at its Chelsea store, 19–21 King’s Road. The project explores the boundaries of botanical creativity — transforming natural elements into captivating visual compositions.

 

Above the baseboards, three handbags woven with a leather print appear. From these bags, as if they were seeds, a cascade of flowers blooms, spreading across the entire façade. The flowers share the same hue as the material of the bags, creating a subtle and harmonious integration that gives the impression that the handbags and flowers form one single organic entity.